MARTYMCKINNEYDESIGN.COM

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HOWDY! I'M MARTY. I HAVE OVER 20 YEARS EXPERIENCE DESIGNING INTERACTIVE AND PRINT MEDIA FOR BRANDS LARGE & SMALL. SCROLL DOWN TO VIEW SOME OF MY WORK BELOW OR GET IN TOUCH AND TALK TO ME.

SOME CLIENTS THAT I HAVE DESIGNED FOR:
9601 Charleville
Archive of American Television
Avalon Transporation
Bay Alarm
Bills.com
CBS Television
Coagula Art Magazine
Culture Clique
Dryers Icecream
The Emmys
Englander, Knabe & Allen
Fortune Tees
Fresh Dining
Frito-Lay
Gate.com
GrinRX
Guess
Hilton Fitness
Hilton and Hyland
Hot Topic
Jewish Big Brothers / Big Sisters
KFWB News Radio
Krispy Kreme Doughnuts
Landmark Publishing
Malibu Locations
Mattel
Merrill Lynch Japan
Mindy Weiss
Mirasol
Mountain Dew
Modern Feed
Neutrogena
Open Peak
Pouchsmart
Prosum
RayGun Magazine
SlamDance Film Festival
Sony
Spee Corporation
SUREFIRE
Teamwork Athletic Apparel
ValueWeb
Vertical Branding
Virgin Airlines
VF Corporation
Wasserman Media Group


01: WASSERMAN MEDIA GROUP
Wasserman Media Group is a global sports management, marketing and consulting firm located in Los Angeles, CA. They launched six years ago, but in 2007 the company really hit its stride as a major force in the marketplace.

Sports entrepreneur Casey Wasserman has built a company run by several sports business pioneers who are developing new digital strategies for athletes and sports governing bodies, selling naming rights for major stadiums and arenas, providing corporate consulting expertise, and representing top athletes.
BRANDING

ART DIRECTION

WEBSITE

BROCHURE

BUSINESS CARDS

PRINT ADS

02: OPEN PEAK
OpenPeak, Inc., the leading provider of VoIP multimedia telephony systems,is selected by Verizon Wireless to serve as the exclusive hardware provider for the new Verizon Hub. An innovative new VoIP multimedia home communications system, the Verizon Hub reinvents the home telephone with touch screen access to voice, data and multimedia content to help busy families stay organized and connected at home and on the go.

Available now in Verizon Wireless stores and online, the Verizon Hub promises to revolutionize the home phone by providing an all-in-one communications command center that bridges land line and wireless connectivity. The Verizon Hub runs on any broadband connection supplied by Verizon (FiOS Internet or DSL) or any other high-speed service provider.

03: FORTUNE TEE
Fortune Tees. Founded by 2 girlfriends who literally have made a fortune creating a unique line of baby tees with tongue-in-cheek sayings that play on the proverbs found inside Chinese fortune cookies. These onesies and tees even arrive in a Chinese Take-Out box. The hot gift for the children of celebrity and cool Moms everywhere. Fortune Tees have been included in the 2003 Grammy gift bags, featured on the "Today Show" and "Live with Regis and Kelly". Maternity Tees are available too. A few of my favorites: A surprise will appear in my pants, Confucius says: play long and prosper; A time out is in my near future; A new tooth will soon sprout.
BRANDING

PRODUCT AND
PACKAGING DESIGN

WEBSITE

COLLATERAL

BRAND SPIN-OFFS

04: 9601 CHARLEVILLE, BEVERLY HILLS
9601 Charleville is located in the center of downtown Beverly Hills with world famous shops, restaurants, salons and spas only steps from your front door. Step out to Rodeo Drive and enjoy exclusive shopping that includes Barneys, Louis Vuitton, Prada, Tiffany, Chanel and Armani.

Upscale, internationally acclaimed dining is around nearly every corner. Enjoy only the finest at distinguished restaurants such as Maple Drive, Spago, Crustacean and traditionally notorious Hollywood haunts like Trader Vic's or Mr. Chow.

World class, exclusive spas, salons and galleries are a casual stroll away and nicely round out the ultimate 9601 Charleville experience. Life in Beverly Hills, it really is as much about getting out, as staying in.
BRANDING

ART DIRECTION

PRODUCT AND
PACKAGING DESIGN

WEBSITE

COLLATERAL

05: SPEE CORP.
SPEE, CorpTM was founded with a dedication to provide dental and orthodontic-related products that combine quality performance with competitive pricing. Its steadfast commitment to customers' needs allows Spee to continually review and improve on what is available in the marketplace and provide the new products and services currently in demand, always with an intent to exceed customers' expectations of price, service, and selection.
BRANDING

ART DIRECTION

PRODUCT AND
PACKAGING DESIGN

WEBSITE

COLLATERAL

06: COAGULA ART JOURNAL
The Print edition of Coagula Art Journal was founded in 1992 as an antidote to the theory-addled and fashion-driven forces in the world of contemporary art. The Los Angeles-based 'zine Coagula has made its mark by publishing the kind of rumor and invective that art scenesters trade in smokey bars after a night of gallery hopping - but not the kind of thing any serious magazine would publish in the light of day. As such, it has an obvious appeal for struggling artists who feel that the system has snubbed them, and it is perused by gallerists who turn the pages hoping their names don't appear.
BRANDING

MAGAZINE DESIGN AND LAYOUT

07: HOT TOPIC
Hot Topic is an American retail chain specializing in music and pop culture-related clothing and accessories, including licensed music recordings. As of April, 2008, Hot Topic had 684 locations in the United States and six stores in Puerto Rico, the majority of which are located in regional shopping malls. Back in 2003, I was the Creative Director responsible for the branding for the redesign of Hot Topic online.
BRANDING

WEBSITE REDESIGN

CREATIVE DIRECTION

08: CULTURE CLIQUE
Just because you value your friends' opinions on things like movies, music and boos, doesn't mean you want to listen to your friends blabbing about things like movies, music and books. Get their take the pain-free way, at Culture Clique.

Started by two Angelenos wary of dubious posts from the likes of "PhishFan420" and "Roger Ebert", Culture Clique's a user generated review site that lets you winnow things down to the people your trust (hopefully, your friends). Just create a simple profile, then invite whoever into your "clique"; when you log in, just click on the tab for your clique's reviews.

If you have no friends, you can always browse reviews for members who share your tastes -- and in the end, what's the difference between a friend and someone who thinks you're right?
NAMING

BRANDING

WEBSITE DESIGN

CREATIVE DIRECTION

COLLATERAL

09: RAYGUN MAGAZINE
Raygun was an American alternative rock-and-roll magazine, first published in 1992 in Santa Monica, California. Raygun produced over 70 issues from 1992 through 2000. After it's long run, Seth Seaberg later bought the rights to the magazine. His dream was to revitalize the Raygun Magazine brand and image with a new magazine that would be geared more towards pop culture, fashion and making everything available to purchase on the website. I was the art director in charge of carrying this vision to it's fruition.
BRANDING

MAGAZINE DESIGN

GUERRILLA MARKETING

COLLATERAL

10: SUREFIRE EURO
SureFire, LLC. is a Fountain Valley, California company whose primary products are handheld and weapon mounted flashlights. It also distributes batteries, knives, pens and clothing.

The company is the biggest supplier of flashlights to the U.S. Armed Forces. SureFire products are also extensively used by federal, state and local law-enforcement agencies. Most SWAT team use SureFire lights, and the company continues to make a variety of dedicated tactical lights for various riot guns, rifles, and machine guns. SureFire products are also used by the United Kingdom Special Forces.

This website was developed to introduce the SureFire brand to the European market.
WEBSITE DESIGN

11: ARCHIVE OF AMERICAN TELEVISION
Founded in 1997, the Television Academy Foundation's Archive of American Television has conducted over 650 long-form videotaped interviews with the pioneers of television. These interviews chronicle the birth and growth of American TV History. The Archive's vision is to chronicle electronic media history as it evolves, whatever form it may take and make the interviews available worldwide. They have digitized over 2,500 hours of original content, making hundreds of interviews accessible online, for free. They continue to produce interviews every year. The collection covers a variety of professions, genres, and topics in television history.

12: TEAMWORK ATHLETIC APPAREL
Founded in 1988, Teamwork Athletic Apparel is one of America's largest and fastest-growing manufacturers and distributors of team athletic uniforms. In spite of enormous competition from overseas supply chains and larger venture-backed competitors, Teamwork continues to grow at a desirable pace. Teamwork Athletic is a leading manufacturer of "in stock" and custom athletic uniforms with over 18,000 SKUs and 400 different styles in inventory.
BRANDING

ART DIRECTION

CATALOG DESIGN

MAILER DESIGNS

PHOTO DIRECTION

13: ENGLANDER, KNABE & ALLEN
Englander Knabe & Allen is the fastest growing communications firm in Southern California. EK&A has more than 60 clients and offices in Los Angeles and Sacramento and is the 8th largest independent public relations agency in Los Angeles County and number fourteen on the Los Angeles Business Journal's list of fastest growing private companies in Southern California.

Englander Knabe & Allen's client roster includes companies such as Westfield, Motorola, Downey Hospital, LegalZoom, AT&T and the Los Angeles Police Protective League. EKA provides strategic counsel to clients on a wide range of issues, with particular focus on, and experience in, reputation and crisis management, litigation support, public affairs, government advocacy, media relations, community relations, financial communications and marketing material development.
BRANDING

WEBSITE DESIGN

PRINT COLLATERAL

MOBILE SITE

14: PROSUM
Founded in 1996, Prosum employs over 200 dedicated IT Professionals, including more than 150 full-time direct staff, across two divisions of Technology Consulting and Recruiting/Staffing.

Prosum Consulting is a full service IT consulting firm whose services include: IS Assessments, Requirements Definition, Design, Architecture and System Implementations, and support

Prosum Staffing is a unique IT search firm, specializing in placing high potential IT professionals and IT executives.
BRANDING

ART DESIGN

WEBSITE DESIGN

PRINT COLLATERAL

15: MODERN FEED
Modern Feed & Supply, Inc. is based in Los Angeles and staffed by people who love great programming and enjoy taking all the pain out of guiding you to it.

The Modern Feed mission is clear: Make it simple. They do everything in their power to take all the technology guesswork out of finding and viewing amazing legal programming. They guide the Modern Feed viewer directly to the source, whether it is the network, distributor or destination that is offering the programming. They work overtime so that you can enjoy programming without thinking about the technology.

Modern Feed launches the ultimate guide to online programming - the easiest way to find and watch the shows you love.
BRANDING

ART DIRECTION

WEBSITE DESIGN

PRINT COLLATERAL

IPHONE APP